Richard Serra Booklet
I created a short booklet informed by the work of Richard Serra, a contemporary minimalist sculptor whose work has been extremely formative in my thinking and creative practices.
Space was something that needed to be considered first, determining scale, size, margins, and various design choices like typesetting and composition.
Contemporary sculpture often deals with space inherently, and Richard Serra's work does this more than most. So considering the way elements interact with whitespace was an important factor of this project, as in any project—however it was particularly important to the idea and execution of this booklet.
Type choice for the project was also particularly important in serving the whitespace in the booklet, needing letterforms with certain characteristics that made the use of space more impactful.
I developed a very eclectic mix of typefaces, each serving its own purpose. The table below illustrates those purposes and specific use cases.
|Titling Gothic FB||Bold||Primary section titles|
|Leitura News||Roman 1, Roman 3||Main body text|
|Sweet Sans||Bold||Page numbers, Minor typo-visual accents|
By giving each typeface its own job, I was able to bring together a diverse range of typefaces with very different characteristics to create a cohesive and deeply layered typographic system that draws from the use of material, space, and form in the work of Serra.
Aside from informed typeface choices, a lot of work went into getting the ideal line length, leading, tracking—all those fun formal characteristics of typesetting. After endless tweaking and fiddling with just about every type option in InDesign I got that sought-after perfect edge in my justified text without any widows or orphans.
Giving Richard Serra's work room to breathe and be admired while still serving the text was a worthy challenge.
The primary approach I used to accomplish this is by mirroring the text structure and layout with the imagery, and vice versa.
This system of creating layouts that complement the content of the photographs included throughout the magazine develop an interesting relation between text and image and draw more attention to the photo by letting the text recede naturally.
Below is a copy of the publication on Issuu to flip through; you might not be able to hold one in your hands but this is the next best alternative.