Quora Year in Review Email
Design and development for Quora's new Year in Review email.
Leading the Way
I had the opportunity to lead a small team on designing and building the Quora Year in Review email that is sent out to every active Quora user at the end of each year.
My role was end-to-end: developing the concept, designing the variations, building the front-end, and building bits and pieces of the backend functionality.
I designed many different variations of the email, customized to different metrics touchpoints, so that each user's email would be as personalized as possible.