Profile

That's me ↯

Portrait of Devin Halladay

About Me

I’m a multidisciplinary designer and theorist, working across all media to understand, design, and maintain systems at every scale. I work with clients internationally.

I am concerned first and foremost with the ethics and politics of design, and believe that aesthetics are ideology made concrete. As such, I believe that every designed form contributes in some way to the political reality, and I work hard to ensure that my contributions are positive.

Methodology/Process

I am a partner, not an arbiter. I believe that the best design is made through close collaboration and constant experimentation, iteration, and feedback.

My design practice pairs typographic and systematic nuance with intense conceptual rigor in order to achieve elegant, performant design solutions that provoke and question established values.

  1. Research — The most important part. I embed myself as deeply as possible in the subject matter in question in order to fully understand its problem space and ground truths.
  2. Strategy — I work collaboratively with the client to develop design and project strategy based on my research and the client's goals. This ensures that we're all on the same page and have a clear goal.
  3. Design & Iterate — I then experiment, design, and iterate with constant client feedback reviews in order to push through to the final product. My research and strategy are essential to this stage, as they improve the accuracy of the final products.
  4. Delivery — The final products — be they instructions, files, principles, or something else — is delivered to the client comprehensively and with detailed documentation.
  5. Afterward — I maintain long-term relationships with each client because I believe the design process is never finished. Once I design something, I stick with it for the life of the form.

Services

Branding and Identity

  • Identity Systems
  • Logo Design
  • Brand Stategy
  • Copywriting

Design & Development

  • Digital Product Design
  • Product Strategy
  • Front-End Development
  • UI/UX Design

Print & Publication

  • Poster Design
  • Book and Editorial Design
  • Brand Collaterial
  • Packaging