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Branding and product design for a new startup that puts a social spin on wishlists.


BuyMeThis is a new startup from Randall Malone aiming to make creating wishlists and sharing them with friends and family as simple and enjoyable as possible.

Brand Identity

The brand identity was developed to be simple, impactful, and extensible. Built priamrily around a logomark, the rest of the system is flexible.

Logo Process

Marketing Website

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Product & Design System

The design system features a suite of simple components and rules to drive the engineering team during development, as well as to retain visual consistency throughout the platform.